Starbucks Murals – Spring & Summer

Illustrated environmental graphics developed to promote the café’s spring and summer seasonal drink launches.

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🌸 Spring Seasonal Mural

For the café’s spring seasonal rollout, I designed and illustrated a portrait-format chalk-wall mural promoting their lavender and cherry beverages. While provided with reference material for key text and visual direction, I was given flexibility to interpret the compositions and bring my own illustrative style to the linework, drink renderings, and typographic treatment.

The lavender beverage was expressed through soft violet tones and hand-drawn lavender sprigs, while the cherry drink featured blush pink hues paired with cherry blossom motifs. White served as the primary color for typography and structural linework—establishing strong contrast against the black chalk surface and forming the compositional foundation before layering in accent colors. Subtle greens and warm neutrals added dimension and balance to the botanical elements.

The final piece functioned as both promotional signage and environmental graphic installation, reinforcing the café’s seasonal brand identity through color, illustration, and spatial presence.

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☀️ Summer Seasonal Mural

For the summer installation, I created a portrait-format chalk-wall mural highlighting the café’s summer berry and horchata beverages. Building from provided promotional text and visual inspiration, I incorporated custom hand-drawn typography and illustrative detailing to blend the café’s direction with my own stylistic approach.

The summer berry drink was represented through a vibrant palette of light blue and magenta, while the horchata drink incorporated warm browns and creamy whites to reflect its flavor profile. White again anchored the typography and linework, ensuring legibility and high contrast against the chalk surface. Color accents surrounding each drink title visually tied the text to its respective palette, enhancing hierarchy and cohesion.

Installed sequentially on the same chalk-wall surface, the spring and summer murals transformed the space into a dynamic seasonal feature—merging illustration, typography, and environmental branding to support limited-time product launches.