"When You Knew Me" – Music Merch

Designed and illustrated a cohesive merchandise collection that transformed my album’s visual identity into a wearable, collectible extension of its world.

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This project involved designing and launching a fully realized merchandise line to accompany my album release, translating its visual language into tangible form. Blending illustration, graphic design, and brand storytelling, I developed apparel, stickers, prints, and accessories that expanded the album’s emotional and aesthetic universe beyond the screen.

The collection drew from both existing promotional artwork and newly created designs. Polaroid-style song illustrations and single-release creature artwork were adapted into individual stickers and a multi-page sticker sheet, allowing each track to live as its own collectible artifact. Album cover art and tracklist graphics were reimagined for hoodies and T-shirts, unified through cohesive color treatment and subtle distressed textures to evoke a nostalgic, retro-inspired finish.

Additional pieces deepened the collection. The lyric-inspired “Hummingbirds Heartbreak Campground” T-shirt transformed a fictional line from the song into a wearable world-building moment, while creature illustrations from the singles were adapted into prints and apparel with integrated typography. Branded headwear featuring the album title logo and artist mark completed the system.

Together, the collection was designed not simply as merchandise, but as a visual extension of the album’s themes—allowing listeners to inhabit its world through texture, form, and design.