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Sojourner Mobile Coffee – Sign
Role
Environmental Graphic Designer & Illustrator
Project type
Environmental Graphics & Signage Design
Client
Sojourner Mobile Coffee
Date
2019
Software
Adobe Photoshop
Deliverables
• Final illustrative travel coffee cup sign design
• Client presentation of 4 design concepts
• Technical specs of planning sign size and shape
• Sketch-notes from first meeting for design planning
Designed an illustrated, travel coffee cup–shaped sandwich board that transformed storefront signage into a playful, brand-forward visual statement.
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This project involved designing a custom sandwich board in the shape of a travel coffee cup for Sojourner Mobile Coffee. The goal was to create an eye-catching exterior sign that extended the company's visual identity beyond traditional rectangular signage.
As requested by the client, I developed the travel coffee cup shape to function as both a recognizable coffee symbol and a playful dimensional form. The illustrated graphics were designed to feel bold, legible, and cohesive with the company's existing branding. I accentuated the, client provided, center wordmark logo while maintaining overall design clarity and cohesion from a distance.
Balancing illustration with practical signage considerations, I ensured the typography, layout, and visual hierarchy were optimized for street visibility. The final piece serves as both a functional sidewalk sign and a sculptural brand moment, enhancing the café’s presence within its environment.
