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DesignsByHalfrican – Brand Identity Development
Role
Graphic Designer
Project type
Branding & Visual Identity
Client
DesignsByHalfrican
Date
2022
Software
Adobe Illustrator, Adobe Photoshop
Deliverables
• Primary Logomark (Symbol Only)
• Logo Lockup (Logomark + Typography)
• Facebook Banner (Digital Brand Application)
Based on client sketches and collaborative feedback, I developed a custom logomark and typographic logo lockup in Adobe Illustrator. The identity system was refined through multiple concept iterations and finalized into cohesive brand assets, which were then extended into digital applications including a custom Facebook banner.










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